Pricing Your Property

Pricing Your Property

Pricing is the most important, and most difficult, decision you have to make as a seller. Among other factors, pricing your property should reflect the location and condition of your residence, current market conditions, properties currently on the market and recent comparable sales. Your agent will provide you with a Competitive Market Analysis that offers an opinion of value.

With regard to pricing, it is important to keep in mind that:

1. All properties generate the most interest within the real estate community within their first few weeks on the market.
2. The number of showings is greatest during this initial phase.
3. Starting too high and dropping the price later reduces the momentum that enthusiastic buyers and agents generate.
4. It may become necessary to adjust the price to compete with new listings that come onto the market.
5. The timing and extent of the adjustment are keys to the success of the sale.

Realistic pricing generates the highest level of enthusiasm and interest among agents and buyers. The benefit is the sale of your property for the highest market price.